Farmville one of the most successful game in Facebook
I have been a big fan of Farm Ville ever since I started Facebook. I came to realized that I am one of the 235 million people playing this game according to its biggest developer Zynga.
Brian Reynolds, the chief videogame designer working for Zynga, told the audience at the DICE Summit in Las Vegas that the success of titles like FarmVille and Mafia Wars is linked to the way they manage to draw inspiration from the real world and translate that into virtual space.
Zynga’s strategy is built around the concept of “Reach, Retention, and Revenue.” The studio’s releases initially aim to attract as many players as possible and get them to recruit their friends and social platform buddies. Then, the teams focus on keeping them interested with new content and with mechanics. The last step is actually monetizing the games and getting a section of the players to pay for a premium aspect of the title they are engaged in.
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